When people think of growth in the business world – often they think of big corporate companies with large egos. But, growth doesn’t always mean expanding in size alone. Growth comes in many other forms. LGM has been telling you about our recent adventures with small businesses and one thing we noticed was that a lot of the business owners seemed to have this “fear” of growth. So, let me give you the same advice I gave these business owners – and let’s see if it still makes you think of big corporate companies with large egos.
This is a big one. No matter who you are, what you do, what you sell or provide, or how old you are – you should always be learning. Whether you learn how to better manage your social media to get more engagement, how to sell, how to run a proper coffee shop, etc. Learning is one of the single biggest things you should be doing. Buy a book, attend live events, attend webinars, hire a coach/mentor and pay them to teach you, buy an educational product. Invest in your own knowledge.
Don’t get caught up in learning so much that you forget to actually implement what you’re learning – but you should invest in your education more often. If you get coaching/consulting with us (LGM ) then we will work with you one on one for as long as you want.
Hosting your own event is a really fun and great way to get yourself out there. Events are often overlooked by business owners because they simply do not want to take the time to set anything up or they think it will cost an insane amount of money. Well, that is not always true. Here is an example for you… Let’s say you have a tattoo shop. You decide that on Friday and Saturday you are going to offer $20 tattoos and sell some $2 cake or hot dogs. You will be surprised at what people will do when you throw in food and a discount. Turn on some music and once people realize there is a deal going on (especially if you have food or drinks) people will be interested. I recently suggested a 20s themed party to a vintage themed coffee bar. I think that would be really neat and it fits their personality! This works for all kinds of businesses. Not just traditional businesses with a physical location.
Let’s say you have an online business. Have you ever been to a Mary Kay party? They are all over the place. I know because my friend threw one. But, they get a bunch of people together and they start showing off their products. If you have an online business – you could host a MeetUp and get some connections. Just make it fun, friendly, and fitting to you.
I recently wrote an article on flyers and how to use them to your advantage. But, let’s go over something a little different but in some ways the same. This ideally works if you have an actual location – but let’s see how many of you want to give it a try to promote nonphysical businesses as well. You’ve seen people walking around with banners, signs, and posters right? Well, those grab attention very well. Everyone wants to know what you are up to. If you decide to give live events a try – this would be a great way to promote them. Don’t just hang up a banner outside – grab a sign and walk around town if you can. Stand outside and hold the sign, round up some friends or hire someone to come help.
(If you need LGM’s help with design we would be thrilled to help out)
This one is defiantly not used much. This works for any business. Make videos. Talk about your business, updates, news, you, your staff, your business partners, goals, the reason you do what you do. Just talk to people. People love to know all about you. People want to be a part of something and in the “loop”. This goes along perfectly with social media management.
They don’t have to be super long, super edited, or anything special. Just take a video on your phone, tablet, laptop, whatever it is you have – and upload it to your social media platforms. This will really help with credibility and engagement.
That’s a wrap for this article. I hope you have found this helpful and I hope you will give these things a shot in your business. If you ever need anything – we’re here! Thanks for following and we’ll speak soon!